A comprehensive rebrand system for FlexSteel – building awareness and driving adoption of its next-generation line pipe solutions within target industries where its application is not yet fully understood or accepted.
New Logo Symbolizing Agility & Enduring Value
The logo redesign inherently connects the flexibility of FlexSteel products with the commitment to staying "ahead of the curve" in service. The logo and brand identity visually represent performance, value, and durability.
Elevating the Corporate Image with a Comprehensive Stationery System
A stationery system designed to facilitate corporate communications with partners, vendors, and clients. The suite of correspondence materials includes letterhead, envelopes, mailing labels, note cards, business cards, and email signatures.
Driving Awareness with New Sales and Field Support Materials
Brochures, pocket folders, and product data sheets were created to equip the sales staff and field operations managers with materials to build product and service awareness.
Rebranding Swag for FlexSteel Employees
To build excitement and support for the rebrand and its elevated messaging, employees received T-shirts and polos along with printed announcements.
Digital Transformation Aligns with New Brand
FlexSteel's web and social media presence was completely restructured and redesigned aligning with the new brand rollout, messaging, positioning, and business strategy.
Establishing a Trusted Brand with Industry-changing Technology
Despite manufacturing a groundbreaking flexible pipe, FlexSteel faced the challenge of being an unknown entity. Target industries didn't fully recognize or grasp the benefits of its solution. To deliver a reliable and efficient pipeline alternative, we forged a strong, trustworthy brand identity designed to educate the target industries about FlexSteel's product and service offerings.
• 38 new FlexSteel accounts added in the first year of the rebrand initiative
• 248% increase in FlexSteel website traffic
• $100M generated in leads
• 248% increase in FlexSteel website traffic
• $100M generated in leads
Awards
International Association of Business Communicators
(IABC) Houston Bronze Quill Awards: Rebrand Campaign – Excellence
(IABC) Houston Bronze Quill Awards: Rebrand Campaign – Excellence
David E. Carter Bright Books: Logos 1 & Logos 2
Logo Design Published
Logo Design Published
Business Marketing Association (BMA)
Lantern Awards of Texas: Rebrand Campaign – Lantern Award
Lantern Awards of Texas: Rebrand Campaign – Lantern Award
Project work created while employed at Savage Brands. My role in the project in bold.
Team members: brand strategist, creative director, art director, copywriter, graphic designers, production artists, web development team, account manager
Team members: brand strategist, creative director, art director, copywriter, graphic designers, production artists, web development team, account manager
