A rebrand for a residential homebuilder focused on providing affordable homes and promoting the home-owning lifestyle to first-time buyers.
Navigating Homeownership with a User-friendly Website Redesign
The website was redesigned with ease-of-use for homebuyers in mind, significantly improving website user pathing for browsing the home inventory, requesting information, viewing home availability, and scheduling in-person home tours.
Website Award
Greater Houston Builders Association (GHBA)
Prism Award – Website of the Year 2024
Prism Award – Website of the Year 2024
Homepage & Community Development
Home Inventory Detail & Homebuyer Journey
Information Architecture & Wireframes
Information architecture (IA) and wireframes were developed before design began to ensure site contents, information hierarchy, and user flow aligned with the website goals and strategy.
Highlighting Communities & Available Homes
Brochures and other printed pieces were developed showcasing the residential communities and available homes from Legend Homes.
Environmental Signage for Wayfinding & Identification
Branded signage was created for wayfinding and site identification at communities planned for construction.
Elevating Communications with a Custom Stationery System
A stationery system was developed consisting of letterhead, business cards, and an email signature for personalized correspondence with clients and partners.
Visualizing Features with Iconography for Home & Community Amenities
A simple iconography system was created for clear communication of home features and community amenities on the website home inventory and in print.
Guidelines for Consistent Brand Execution
Messaging and branding guidelines to ensure the consistent execution of Legend Homes materials across all internal and external touchpoints.
Project work created while employed at Savage Brands. My role in the project in bold.
Team members: brand strategist, creative director, associate creative director, copywriter, web development team, account manager
Team members: brand strategist, creative director, associate creative director, copywriter, web development team, account manager
