The South Texas College of Law's fund-raising campaign, named "Opportunity of a Lifetime," was created and designed to raise the capital to support student success, develop scholastic excellence, enhance their physical and virtual spaces, and assist in securing the future of practicing law in South Texas.
Cultivating Alumni Support
The "Opportunity of a Lifetime" campaign cultivates alumni support by delivering personalized proposals to prospective alumni and their families, inviting in-kind donations and contributions.
Invest in the Future
Presentations featuring student support, scholastic excellence, spaces, and sustainability were developed for in-person meetings and alumni event engagement.
Personalizing Gratitude
To foster personalized outreach to alumni donors, the campaign featured a specifically designed stationery system.
Ensuring Consistent Communication
To ensure consistent communication, language, tone of voice, and visual elements, we developed a campaign brand style guide for writing, formatting, and design standards for documents and supporting collateral.
Project work created while employed at Savage Brands. My role in the project in bold.
Team members: brand strategist, creative director, associate creative director, copywriter, photographer, production artist, account manager
Team members: brand strategist, creative director, associate creative director, copywriter, photographer, production artist, account manager
