A Holistic Brand Evolution
We began by redefining Chevron Phillips Chemical global brand standards, which led to a comprehensive evolution of its employee culture, environmental, health, and safety (EHS) programs, and sustainability (ESG) efforts through updated messaging and visual identities within the global brand.
Improving Lives & Inspiring Connection
The brand story is an all-encompassing narrative that factually frames Chevron Phillips Chemical’s reason for being – to improve the lives of humankind, worldwide – while inspiring and eliciting awareness of these facts at an emotional level. The story resonates with humanity, attracting and drawing them to the Chevron Phillips Chemical brand.
Enhancing Daily Life
We created messaging and utilized photographic visuals to educate audiences on the vital role Chevron Phillips Chemical products play in our daily lives, highlighting how these innovations contribute to necessity, convenience, and enhance our quality of life.
Elevating Global Brand Engagement
With a redefined global brand, Chevron Phillips Chemical enhanced how it connects with all its stakeholders. This means clearer, more consistent communication across many areas, including products, the industries supported, financial performance, EHS standards, community contributions, diversity & inclusion efforts, and vital sustainability work.
Maintaining a Unified Global Brand
Consistent visual, verbal, and written communication is essential for global brands. The brand standards define the shared responsibility for properly applying and managing the Chevron Phillips Chemical brand.
Driven by Purpose
A strong legacy of industry-leading performance, outstanding customer service, and a spirit of caring defines Chevron Phillips Chemical.
Innovating Sustainably with a Positive Global Impact
Chevron Phillips Chemical produces the building blocks for more than 70,000 products that improve the lives of humankind worldwide and does so sustainably.
We used simple, dimensional graphics to visually represent the multifaceted nature of global sustainable operations, complementing the messaging, photography, and other visuals.
Project work created while employed at Savage Brands. My role in the project in bold.
Team members: brand strategist, creative director, associate creative director, copywriter, graphic designer, production artist, account manager
Team members: brand strategist, creative director, associate creative director, copywriter, graphic designer, production artist, account manager
